With over 70 percent of all purchasing decisions still being made in store, influencing consumer sales at the point of purchase is essential to the commercial success or failure of a product.

Whilst demand for printed packaging continues to steadily rise year on year (+5% in 2014), many brand owners have yet to leverage the full power of printed packaging to help consumers lift their products off the shelf.

The growth of Retail Ready Packaging (RRP) and more innovative Point- Of-Sale (POS) displays has increased competitive pressure for brand owners to ensure that all aspects of their product packs achieve “standout shelf-appeal”.

RILA (Retail Industry Leaders Association) observe that those brand owners who approach packaging design as an integral part of their holistic product commercialisation process are realising a competitive advantage and succeeding to outsell their rivals in stores.

3D CGI (Computer Generated Image) has become a key tool in commercially successful packaging design. It enables brand owners to visualise 3-dimensional packaging proposals in “photo-realistic” quality from every angle and to easily assess the impact of their total brand communications.

This incredibly realistic 3D visualisation helps minimise packaging design timelines and provides brand owners with increased confidence that their sample packages will be “right first time”.

Commercially savvy brand owners also make wider use of 3D CGI to assess the fit of new packaging proposals within the context of their existing range and also to view new design proposals positioned alongside competitors products in simulated retail environments.

Adam Robinson – Managing Director at Disruptive Printing said “Brands understand the high commercial value of good packaging design and also know the difficulties of accurately assessing traditional 2D design proposals. Our standard 3D CGI presentations for package and POS designs make detailed assessment easy and really help our clients achieve brand targets with lower costs and in less time”.

To find our more about 3D CGI packaging design Click Here or email: easy@disruptive-printing.co.uk